Website Development

Over the years, many kitchen and bath cabinet business owners have developed a website to function as their online brochure, providing information about the organization, staff and products and/or services. Today, more than ever, an effective website is one that attracts visitors, keeps them interested and engaged, inspires them to come back and ultimately converts them into paying customers.

Your website should be consistent with the brand of your company, organized and naturally guide the viewer’s eyes from what is most important to what is least important on the page.  Without well-planned and executed navigation, you will lose website visitors and a lot of your valuable content could go completely unfound and unread.  If you want to turn your website from an online brochure to a lead generating machine, include the following items:

Content Creation

One of the best ways to drive traffic to your website is through interesting and relevant content. Sharing your content in email newsletters, social media sites and even advertising allows you to expand your reach and drive new traffic to your website. Developing ongoing content allows you to position yourself as an expert in the kitchen and bath cabinet industry, share success stories and when marketed appropriately it will drive traffic to your website. An easy and very effective way to create and share new content on your website is by systematically using a blog.

Lead Capture Tools

If someone visits your website, how do you collect their contact information?  Do you have a sign-up form for an email newsletter, an eBook to give away or some type of free offer?  Some SEO tools will provide general visitor information, but having a method to collect your website’s visitors name and email information allows you to stay in touch and develop additional marketing around their initial visit which ultimately will convert them to clients.

Landing Pages

Landing pages are an essential part of website development and also one of the most confusing. Think of a landing page as any page on your website that includes a form and exists to specifically capture a visitor’s information through that form. Generally these pages are uncluttered and are targeted to some specific form of conversion. For example, if you are offering the option for your visitor to download an eBook, you would point them to the landing page to capture their contact information and then the eBook would be delivered once the visitor provided the required contact information.

Contact Information

How easy is it for your prospects to get in touch with you?  Most websites have a contact page but what about putting your contact information in a location that is easier to find, perhaps adding a phone number to the home page or even the top of every page?

If you are ready to learn more about developing a lead generating website?  Contact Cabinet Dealers Marketing for a Complimentary Website Audit.