Mobile Click to Call

Don’t Overlook Click-to-Call as Part of a Mobile Strategy

Mobile Click to Call is a feature that may be added to any website to make it easy for visitors to connect with a live person in your business.  It is especially attractive for use on mobile websites.  If you think about it, a large portion of mobile users are using their smartphones to look at your mobile site, so why not make it easy for them to initiate contact by telephone versus having them fill out a contact form?  Not only making contact easier – and therefore more likely to be acted upon – but it is also more immediate.  Where a contact form gathers contact info to be used later, a click-to-call feature generates an immediate connection.

Add a Click-to-Call Feature to Capitalize on the Immediacy of Mobile

Mobile Click to Call comes in two basic forms.  The first may be termed the “connect now” method, and it is where you simply enable telephone numbers appearing on your website to be recognized as actionable links and the features of the smartphone do the rest.  The second form of click-to-call may more aptly be referred to as “request a callback”.  In this case, the user provides a number where they would like to be called, and the software facilitates making a connection between the business and that person making the request.

Coding telephone numbers that appear on your website to make them actionable links is a very straightforward process.  When a visitor to your website clicks on one of these phone number links, their device takes over and processes the request.  This is probably asking if they would like to call that number (this is done for security reasons), but if the user is on a mobile device that cannot handle phone calls (an iPad or other tablet, for instance), then it may be to add the number to the device’s contacts for later reference.  On the receiving end at your business, the call is indistinguishable from any other call made to that number.

In the case of implementing a “request a callback” feature on your website, the user provides a number where they would like to be called, and the software facilitates making a connection between the business and the person making the request.  This type of feature requires an additional “connector” service that typically operates as follows.  When the request is made, the service uses its pre-programmed script to determine what number to call at your business.  Once answered, it announces that you have a request for callback, and it then rings the number that the person making the request provided.  If no one at your business is available, it can drop your caller into voicemail, or tell them to expect a callback at a later time.  This type of implementation also works if the visitor is on a tablet device because it allows them to specify any number (a landline or cell phone, for instance) where they would like to be called.

Considering that an increasing number of website visits are from people using mobile devices and that when using the devices, visitors to you site may be ready to connect with you, adding some form of Click-to-Call feature to your mobile website and maybe even your main website makes a lot of sense.  After all, getting people to connect with you is your goal, so why not make it as easy as possible for them to do just that?