Press Release Marketing

business announcement through loudspeakerIn the past, press releases were generally only used by major corporations, but the internet has changed all that and it made it much easier and more affordable to use press releases.  Previously, press releases only went to traditional media outlets like television and radio, but today they can be found on a multitude of online news sites and article directories.  Not only is it easier to distribute news today, it’s also much more cost effective.

There are a host of other benefits that go along with press release marketing today and that’s why it should be a part of your marketing plan.  So what are those benefits?

Branding Benefits
When you publish next content to the internet that includes your business name, you continue to brand your business.  Press releases are an important part of getting your name out there on a regular basis.

Press Releases Help to Enhance Web Site Traffic
A properly formatted press release should contain links to your website.  When those stories get distributed to other new sources you reap the benefits of potentially having your site viewed by thousands.  And if your content is good enough, you may even get click through to your web site to learn more about you and your company.

Press Releases and SEO Benefits

SEO is what the internet is all about.  When you include high quality keywords and links in your press releases, it will most certainly impact your SEO rating.  Because press releases already gain so much visibility in the search engines this is certainly a reason for incorporating press releases into your marketing plan.

Press Releases Heighten Your Credibility
When you publish a quality press release, you establish yourself as an expert in your industry.  The more you write and publish, the greater the expert you become.  If you’ve got quality press releases talking about what you’re doing and what’s happening in your business, the greater trust you will establish as a thought-leader in the industry.

Beginning to use press release marketing in your business can be a bit intimidating at first.  What do you write, how do you write it and how do you distribute it?