Lead Generation

Today’s buyers collect information online, from various sources and on their own terms.  As marketers, it’s important to understand that buyer’s do as much as 60% of their research online before they even think about contacting a business.  Knowing that detail makes it even more of a requirement to really understand how to use lead generation techniques to deliver new prospects to your business on a routine and regular basis.

Below you’ll find a host of marketing tactics to use to generate new leads for your kitchen and bath cabinet business.  It’s also important to note that while these tactics all work, they’re even more powerful when you start to integrate some of these techniques so they work together.

Referral Marketing

Gone are the days of heavy advertising and elaborate marketing campaigns. Word-of-mouth referrals are driving small business marketing today. People look for and trust the recommendation from a friend, colleague or even a potential stranger more than they’ll ever trust any kind of advertising.

Click here to find out how an effective Referral Marketing Program can help grow your business.

Pay Per Click Advertising

Generating leads for your business is the top priority for most owners. And pay-per-click advertising is perhaps the best way to drive more new traffic to your website. With pay-per-click advertising, a well-crafted and executed Google Adwords marketing campaign can be extremely effective at delivering new leads in a short period of time.

You can find more detailed information about setting up a Pay-Per-Click Campaign click here.

Email Marketing

Email Marketing is, quite simply, using email to get your marketing message out to an audience you’re trying to target.  While it’s a relatively simple concept, you do need to plan it and put effort into it to get the results you desire.  Contrary to popular belief, there’s a lot more to it than simply whipping off an email and sending it to everyone you’ve ever done business with or would like to work with.

Click here for detailed information about email marketing and how to use it in your business.

Direct Mail Marketing

Sometimes referred to as old school marketing, direct mail marketing is still a very cost effective and proven means of generating new leads, if it’s executed correctly. Direct Mail is not only a great source for lead generation, it’s also a good lead nurturing tool. Click here to find out more.

Video Marketing

An extremely powerful way of marketing, video marketing is the result of technological advances and the explosion of social media sharing. Creating short video segments that demonstrate how or why to use a product and/or service or highlight the benefits of working with a company is a great way to offer prospects a very real opportunity to see what it’s like to work with your company.

Video marketing has now become a very cost effective means of delivering marketing campaigns that produce results for a reasonable investment. Find more details on video marketing here.

Directory Marketing

Online directories provide an excellent opportunity to market your small business.  They can be extremely useful in delivering increased website traffic and increasing the likelihood that your website will be found by parties interested in your products and services.

You can learn more about Directory Marketing here.

Press Release Marketing

Press release marketing is quite simply using press releases to advertise or create awareness for your company.  Press releases provide the public with information and news-worthy stories.  Because the internet has delivered extreme changes to traditional media and made press release marketing attainable and affordable for businesses.

Read more details about using Press Release Marketing to build your business.

Webinar Marketing

Webinar technology is rapidly changing which makes it an effective lead generation tool for education and training. Instead of meeting with prospects one-on-one and making dozens of presentations, webinars can be used to meet with many people at one time. They allow your prospects to learn more about your operation without giving up valuable work or family time.

Read more about adding Webinar Marketing as a lead generation tool for your business.