Why Aren’t Your Pages Appearing in Google Local?

search engine optimization

You have a local business and you count on your local listings to bring in the customers that keeps the doors open. Being found on the first page of Google is a major factor in your business moving forward.

So what do you do when your rankings begin to sink? What was previously a regular flow of leads and customers has turned into a trickle, and you don’t have a hint why.

Bringing your site back to its former high ranking can be a very simple solution, that can be solved in a matter days. For some items, it can take a bit longer. Let’s examine some of the more likely reasons your site may have dropped in the rankings, and what you can do about it.

Several reasons why your local rankings may have fallen

  • Violating the Google Places Quality Guidelines – Fortunately for us, Google provides you a list of all the things they expect of a site to list in their local listings. If you violate these guidelines, you’ll likely find a decline in your rankings.
  • Poor site information – Getting your NAP info wrong or inconsistent is a very common and easily fixable mistake. Make sure you have accurate names, addresses and phone (NAP) information on every platform you are on. Luckily there are several online tools that help you find any errors in this regard, and speedily fix them.
  • Inadvertent duplicate content – If you have a site with multiple locations, it’s likely you have been tempted to re-use the same content on each site. Don’t make this mistake. Make each page unique, and avoid this completely.
  • Nothing fresh in ages – Two reasons for this: first Google likes to see fresh relevant content, and second, your competition is doing it, and you will eventually be eclipsed by them if you stand still and do nothing. Constantly seek to add new content, seek new reviews and citations, and share socially. This will benefit your site in many ways.

For more information on how to rank your website on Google and start generating leads call Cabinet Dealers Marketing today.